Who knows Taboola? We didn’t either till they got in touch with Master Ang asking if we could do something special for them to help them celebrate Chinese New Year and get the most out of their employees. It turns out that they’re one of those huge companies whose activities we all see as part of our daily life, but yet they remain hidden to the majority of us. Taboola runs a monster sized internet advertising network with over 500+ million daily users transfering over 100TB of data a day as they make over 500,000 recommendations a second! How did we all miss that?! I guess they weren’t advertising themselves sa much as they were advertising their clients.

Naturally, such a company needs to attract and retain exceptional talent. Chinese Bazi astrology is a brilliant methods for nurturing this. It gives us a framework to understand our fundamental strengths and weaknesses, and also to see how these will ebb and flow through time. Why does that matter? Because something’s greatest strength is also its greatest weakness.

The oak tree is valuable to many because it is strong, sturdy and upright, and yet in a storm this very rigidity can be its downfall. Humans are like this, but with the ability to adapt. Knowing when a storm will come lets us know when to avoid be overly deep rooted in certain ways of doing things, and when to to go back to those roots.